M-PESA has reached a new milestone with the announcement by Safaricom of the M-PESA One-Tap card to ease customer experience at the point of sale.
The new addition to the world-beating mobile money service underlines the innovation push by the telco in its quest to better customer experience in its transforming lives experience.
The new feather on the M-PESA cap comes ten years since the introduction of the mobile money service which, according to a recent study by Massachusetts Institute of Technology, has lifted more than 800,000 Kenyans out of poverty.
“M-PESA 1 Tap will reduce the number of steps that a customer must undertake to pay for goods or services from the current eight steps to just one tap,” said Bob Collymore, CEO, Safaricom.
The latest innovation comes hot on the heels of the introduction of the MySafaricom app which last week clocked one million downloads. Both the app and the One-Tap innovations are a marked improvement of the usage from the previous SMS and USSD experiences.
M-PESA has grown from a mobile money transfer service has grown to serve the various needs of Kenyans – introducing services like savings, loans, payments for goods or services, international transfers and much, much more.
“But we realize that the simplest M-PESA transactions can take up to eight steps to complete,” said Collymore. “This is why I am proud to announce that today we are launching an exciting new product that will greatly enhance the M-PESA experience.”
M-PESA 1 Tap will supplement a number of recent initiatives the company has undertaken to expand the M-PESA ecosystem in the last year.
We realize that the simplest M-PESA transactions can take up to eight steps to complete. This is why I am proud to announce that today we are launching an exciting new product that will greatly enhance the M-PESA experience. Bob Collymore, Safaricom CEO
In March, the telco introduced a 50 per cent tariff reduction for all Lipa Na M-PESA Buy Goods merchant fees.
Under this new Lipa Na M-PESA tariff, merchants are now charged a maximum of 0.5% of the transaction amount, down from the previous maximum of one per cent.
“We also introduced instant processing of payments to bank accounts for Lipa Na M-PESA merchants through partnerships with 23 participating banks,” he said.
Collymore also announced that Safaricom is in advanced discussions with other mobile operators to launch mobile money interoperability in Kenya, which will allow M-PESA customers to send money to other mobile money platforms and vice versa.
“This will continue to position Kenya as one of the leading mobile money markets in the world,” said Collymore.